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What Customers Really Value—and Why Leaders Keep Getting It Wrong
Harvard Business Review(subscription required) ·
Vikas Mittal, professor of marketing at Rice University, explains the benefits of a science-driven strategy and what executives often get wrong.
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- Harvard Business Review(subscription required)What Customers Really Value—and Why Leaders Keep Getting It WrongVikas Mittal, professor of marketing at Rice University, explains the benefits of a science-driven strategy and what executives often get wrong.