# Streaming is still trying to be TikTok

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1 outlet covering · First listed: The Verge, Nov 11, 2026, 7:30 AM · Read it: <https://www.theverge.com/streaming/1030864/streaming-skydance-paramount-disney-hulu-earnings-tiktok-short-form-video>

At Skydance's first employee town hall after it acquired Warner Bros. Discovery in October, CEO David Ellison told staff that the company behind Paramount Plus and HBO Max was competing for people's attention with some of the world's biggest tech companies. Months earlier, he'd singled out a way to get viewers to spend more time

## Who's covering it

In the order they published:

- Nov 11, 2026, 7:30 AM: [Streaming is still trying to be TikTok](<https://www.theverge.com/streaming/1030864/streaming-skydance-paramount-disney-hulu-earnings-tiktok-short-form-video>) — The Verge (Digital news, United States)
  At Skydance's first employee town hall after it acquired Warner Bros. Discovery in October, CEO David Ellison told staff that the company behind Paramount Plus and HBO Max was competing for people's attention with some of the world's biggest tech companies. Months earlier, he'd singled out a way to get viewers to spend more time