# OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

> HelixNews · Web page: https://helixnews.one/story/94759 · All pages for agents: https://helixnews.one/llms.txt

3 outlets covering · First listed: TechCrunch, Nov 10, 2026, 12:49 PM · Read it: <https://techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/>

OpenAI is looking to make ChatGPT a more robust consumer discovery engine, and a host of new features seek to empower businesses to help it do that.

## Who's covering it

In the order they published:

- Nov 10, 2026, 7:00 AM: [OpenAI wants to be Google](<https://www.fastcompany.com/91638223/openai-wants-to-be-google>) — Fast Company (Magazine, United States)
- Nov 10, 2026, 12:49 PM: [OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google](<https://techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/>) — TechCrunch (Digital news, United States)
  OpenAI is looking to make ChatGPT a more robust consumer discovery engine, and a host of new features seek to empower businesses to help it do that.
- Nov 10, 2026, 12:54 PM: [OpenAI Introduces Business Management Features in ChatGPT](<https://blockchain.news/news/openai-business-management-chatgpt>) — Blockchain.News (Specialist)
  OpenAI launches tools for businesses to manage profiles, provide product info, and gain insights in ChatGPT, enhancing customer engagement. (