# How the Heisman is balancing tradition with innovation in NIL era

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1 outlet covering · First listed: Yahoo Sports, Nov 11, 2026, 7:00 AM · Read it: <https://sports.yahoo.com/articles/heisman-balancing-tradition-innovation-nil-130000164.html>

Since the NIL era began five years ago, college sports have seen plenty of change. All the while, the Heisman Trophy has remained a constant as one of college football’s great traditions. But even the Heisman needs to stay innovative, said CEO Jeff Price, who took over in January to help lead that charge. There’s

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In the order they published:

- Nov 11, 2026, 7:00 AM: [How the Heisman is balancing tradition with innovation in NIL era](<https://sports.yahoo.com/articles/heisman-balancing-tradition-innovation-nil-130000164.html>) — Yahoo Sports (Sports, United States)
  Since the NIL era began five years ago, college sports have seen plenty of change. All the while, the Heisman Trophy has remained a constant as one of college football’s great traditions. But even the Heisman needs to stay innovative, said CEO Jeff Price, who took over in January to help lead that charge. There’s