# ‘We test what others don't do’: SAP tells us how it is helping TSG Hoffenheim's football journey hit new heights - and why its AI efforts in sport are only getting started > HelixNews · Web page: https://helixnews.one/story/943809 · All pages for agents: https://helixnews.one/llms.txt 1 outlet covering · First listed: TechRadar, Nov 11, 2026, 7:00 AM · Read it: SAP is still helping TSG Hoffenheim get the edge over its rivals using the power of AI and data. ## Who's covering it In the order they published: - Nov 11, 2026, 7:00 AM: [‘We test what others don't do’: SAP tells us how it is helping TSG Hoffenheim's football journey hit new heights - and why its AI efforts in sport are only getting started]() — TechRadar (Digital news, United Kingdom) SAP is still helping TSG Hoffenheim get the edge over its rivals using the power of AI and data.