# ChatGPT Ads got brands to bite. Now comes the hard part. > HelixNews · Web page: https://helixnews.one/story/928795 · All pages for agents: https://helixnews.one/llms.txt 1 outlet covering · First listed: Business Insider, Nov 11, 2026, 6:39 AM · Read it: More than 100,000 advertisers have tested ChatGPT Ads. OpenAI's ad business now has a new task: keeping them hooked. ## Who's covering it In the order they published: - Nov 11, 2026, 6:39 AM: [ChatGPT Ads got brands to bite. Now comes the hard part.]() — Business Insider (Digital news, United States) More than 100,000 advertisers have tested ChatGPT Ads. OpenAI's ad business now has a new task: keeping them hooked.