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Not just TurboTax's parent: Intuit's CMO has a plan to make its corporate brand the star of the show
Business Insider(subscription required) ·
Intuit is betting on the strength of its parent brand to reaccelerate growth across its portfolio of products from QuickBooks to Mailchimp.
Who's covering it
- Business Insider(subscription required)Not just TurboTax's parent: Intuit's CMO has a plan to make its corporate brand the star of the showIntuit is betting on the strength of its parent brand to reaccelerate growth across its portfolio of products from QuickBooks to Mailchimp.