# The next big creators will be experts > HelixNews · Web page: https://helixnews.one/story/901207 · All pages for agents: https://helixnews.one/llms.txt 1 outlet covering · First listed: Fast Company, Nov 11, 2026, 5:34 AM · Read it: When I started hosting a podcast this year, I assumed the guests whose message would travel furthest would be the ones with the biggest followings. That’s how I’d been taught to think about talent for 20 years, since the MySpace days, but it turned out to be the other way round. One clip of the Irish Nigerian author Emma Dabiri, explaining with care how the language of race was invented, passed a million views on its own. Another of the most shared conversations was with Clare Rewcastle Brown, an unassuming British journalist who broke the 1MDB scandal in Malaysia from a spare room with a… ## Who's covering it In the order they published: - Nov 11, 2026, 5:34 AM: [The next big creators will be experts]() — Fast Company (Magazine, United States) When I started hosting a podcast this year, I assumed the guests whose message would travel furthest would be the ones with the biggest followings. That’s how I’d been taught to think about talent for 20 years, since the MySpace days, but it turned out to be the other way round. One clip of the Irish Nigerian author Emma Dabiri, explaining with care how the language of race was invented, passed a million views on its own. Another of the most shared conversations was with Clare Rewcastle Brown, an unassuming British journalist who broke the 1MDB scandal in Malaysia from a spare room with a…