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The next big creators will be experts

Fast Company ·

When I started hosting a podcast this year, I assumed the guests whose message would travel furthest would be the ones with the biggest followings. That’s how I’d been taught to think about talent for 20 years, since the MySpace days, but it turned out to be the other way round. One clip of the Irish Nigerian author Emma Dabiri, explaining with care how the language of race was invented, passed a million views on its own. Another of the most shared conversations was with Clare Rewcastle Brown, an unassuming British journalist who broke the 1MDB scandal in Malaysia from a spare room with a…

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  1. Fast CompanyThe next big creators will be expertsWhen I started hosting a podcast this year, I assumed the guests whose message would travel furthest would be the ones with the biggest followings. That’s how I’d been taught to think about talent for 20 years, since the MySpace days, but it turned out to be the other way round. One clip of the Irish Nigerian author Emma Dabiri, explaining with care how the language of race was invented, passed a million views on its own. Another of the most shared conversations was with Clare Rewcastle Brown, an unassuming British journalist who broke the 1MDB scandal in Malaysia from a spare room with a…