# The smartphone isn’t dead. But the battle to replace it is already on

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1 outlet covering · First listed: Fast Company, Nov 11, 2026, 5:06 AM · Read it: <https://www.fastcompany.com/91633088/the-smartphone-isnt-dead-but-the-battle-to-replace-it-is-already-on-technology-smartphone-leadership>

The smartphone changed the world, but listening to some tech bosses lately, you’d be forgiven for thinking AI could threaten its dominance. The emerging debate about what comes after the smartphone is about much more than device sales. It’s about who controls the gateway to the customer, and who gets a cut of the money they spend. And that battle has already begun. Amazon has blocked Meta’s AI assistant, Muse, from shopping on its e-commerce platform. The tech giants are already fighting over who gets between businesses and their customers. Tellingly, Sam Altman, the OpenAI boss, has…

## Who's covering it

In the order they published:

- Nov 11, 2026, 5:06 AM: [The smartphone isn’t dead. But the battle to replace it is already on](<https://www.fastcompany.com/91633088/the-smartphone-isnt-dead-but-the-battle-to-replace-it-is-already-on-technology-smartphone-leadership>) — Fast Company (Magazine, United States)
  The smartphone changed the world, but listening to some tech bosses lately, you’d be forgiven for thinking AI could threaten its dominance. The emerging debate about what comes after the smartphone is about much more than device sales. It’s about who controls the gateway to the customer, and who gets a cut of the money they spend. And that battle has already begun. Amazon has blocked Meta’s AI assistant, Muse, from shopping on its e-commerce platform. The tech giants are already fighting over who gets between businesses and their customers. Tellingly, Sam Altman, the OpenAI boss, has…
