# Nissan cuts sales forecast again on China woes as CEO outlines plan to fight back

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2 outlets covering · First listed: CNBC, Nov 11, 2026, 4:16 AM · Read it: <https://www.cnbc.com/2026/11/11/nissan-sales-forecast-earnings-china.html>

Intensifying competition in the world's largest auto market forced Nissan to cut its annual sales forecast for a second time in months.

## Who's covering it

In the order they published:

- Nov 11, 2026, 12:49 AM: [Nissan Pares Car Sales Forecast on Tougher China Competition](<https://www.bloomberg.com/news/articles/2026-11-11/nissan-pares-car-sales-forecast-on-tougher-china-competition>) — Bloomberg (Business & finance, United States)
  Nissan Motor Co. reported worse-than-expected operating profit in the fiscal second quarter after high costs and poor sales in China, a setback to its recovery efforts.
- Nov 11, 2026, 4:16 AM: [Nissan cuts sales forecast again on China woes as CEO outlines plan to fight back](<https://www.cnbc.com/2026/11/11/nissan-sales-forecast-earnings-china.html>) — CNBC (Business & finance, United States)
  Intensifying competition in the world's largest auto market forced Nissan to cut its annual sales forecast for a second time in months.
