# Alison Roman’s tomato sauce costs $12.99 a jar—and it keeps selling out

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1 outlet covering · First listed: Fortune, Nov 11, 2026, 2:01 AM · Read it: <https://fortune.com/2026/11/11/alison-roman-tomato-sauce/>

The cookbook author built a cult following one recipe at a time. Now she’s putting her name on tomato sauce she hopes will get more people cooking.

## Who's covering it

In the order they published:

- Nov 11, 2026, 2:01 AM: [Alison Roman’s tomato sauce costs $12.99 a jar—and it keeps selling out](<https://fortune.com/2026/11/11/alison-roman-tomato-sauce/>) — Fortune (Magazine, United States)
  The cookbook author built a cult following one recipe at a time. Now she’s putting her name on tomato sauce she hopes will get more people cooking.