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Alison Roman’s tomato sauce costs $12.99 a jar—and it keeps selling out

Fortune(subscription required) ·

The cookbook author built a cult following one recipe at a time. Now she’s putting her name on tomato sauce she hopes will get more people cooking.

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  1. Fortune(subscription required)Alison Roman’s tomato sauce costs $12.99 a jar—and it keeps selling outThe cookbook author built a cult following one recipe at a time. Now she’s putting her name on tomato sauce she hopes will get more people cooking.