# ‘I Play Rocky’ writer says rival studios balked at ‘advertising another studio’s franchise’

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1 outlet covering · First listed: Fortune, Nov 10, 2026, 10:55 AM · Read it: <https://fortune.com/2026/11/10/i-play-rocky-amazon-mgm-stallone-franchise-50/>

Fifty years after Rocky, a Stallone biopic that started as an indie spec script gives Amazon MGM a fresh way to sell a $1.9 billion franchise.

## Who's covering it

In the order they published:

- Nov 10, 2026, 10:55 AM: [‘I Play Rocky’ writer says rival studios balked at ‘advertising another studio’s franchise’](<https://fortune.com/2026/11/10/i-play-rocky-amazon-mgm-stallone-franchise-50/>) — Fortune (Magazine, United States)
  Fifty years after Rocky, a Stallone biopic that started as an indie spec script gives Amazon MGM a fresh way to sell a $1.9 billion franchise.