# Oura is acquiring medical AI chatbot startup Counsel Health

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2 outlets covering · First listed: The Verge, Nov 10, 2026, 3:40 PM · Read it: <https://www.theverge.com/gadgets/1031284/oura-counsel-health-acquisition>

Oura announced its quarterly earnings today and said it agreed to acquire Counsel Health for $625 million, after adding the company's AI chatbot to its app earlier this year. Counsel Health calls itself an "AI-native primary care company," using the app to deliver AI-generated responses and insights based on users' health data reported from their

## Who's covering it

In the order they published:

- Nov 10, 2026, 1:23 PM: [Oura to acquire AI-native primary care startup Counsel Health for $625M](<https://techcrunch.com/2026/11/10/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/>) — TechCrunch (Digital news, United States)
  The deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing “uncertainty in the IPO market.”
- Nov 10, 2026, 3:40 PM: [Oura is acquiring medical AI chatbot startup Counsel Health](<https://www.theverge.com/gadgets/1031284/oura-counsel-health-acquisition>) — The Verge (Digital news, United States)
  Oura announced its quarterly earnings today and said it agreed to acquire Counsel Health for $625 million, after adding the company's AI chatbot to its app earlier this year. Counsel Health calls itself an "AI-native primary care company," using the app to deliver AI-generated responses and insights based on users' health data reported from their