# Scion is back and is going to sell a kei truck in America

> HelixNews · Web page: https://helixnews.one/story/208872 · All pages for agents: https://helixnews.one/llms.txt

6 outlets covering · First listed: Hacker News, Nov 10, 2026, 1:50 PM · Read it: <https://www.theautopian.com/scion-is-back-and-its-going-to-sell-a-freaking-kei-truck-in-america/>

## Who's covering it

In the order they published:

- Nov 10, 2026, 1:00 PM: [Toyota revives Scion brand to bring America a tiny, slow, low-cost kei truck](<https://www.businessinsider.com/toyota-kei-truck-us-car-prices-2026-11>) — Business Insider (Digital news, United States)
  America has an expensive car problem. Toyota's big bet is to build a Kei truck that's bound to pull on President Donald Trump's heart strings.
- Nov 10, 2026, 1:50 PM: [Scion is back and is going to sell a kei truck in America](<https://www.theautopian.com/scion-is-back-and-its-going-to-sell-a-freaking-kei-truck-in-america/>) — Hacker News (Aggregator, United States)
- Nov 10, 2026, 3:11 PM: [Toyota Plans to Sell a Kei Pickup Truck in the U.S.](<https://www.nytimes.com/2026/11/10/business/toyota-kei-pickup-truck.html>) — New York Times (Newspaper, United States)
  The automaker plans to sell Americans “Kei” pickup trucks, which are very popular in Japan and with U.S. auto enthusiasts. Even President Trump is a fan.
- Nov 11, 2026, 9:25 AM: [Trump wanted little Kei trucks for America, Toyota makes it happen](<https://arstechnica.com/cars/2026/11/toyota-resurrects-scion-with-right-hand-drive-kei-trucks/>) — Ars Technica (Digital news, United States)
  Does this herald the start of a small car revolution, or is it a meaningless distraction?
- Nov 11, 2026, 11:05 AM: [Toyota Is Bringing Japan’s Cute Kei Pickup Trucks to America. There’s Just One Small Catch](<https://gizmodo.com/toyota-is-bringing-japans-cute-kei-pickup-trucks-to-america-theres-a-just-one-small-catch-2000838322>) — Gizmodo (Digital news, United States)
  The miniature pickups are coming stateside in 2027.
- Nov 11, 2026, 11:09 AM: [Toyota’s Scion is back, starting with an American-made, 25-mph kei truck](<https://www.theverge.com/transportation/1031554/oyota-scion-kei-01-truck-revival>) — The Verge (Digital news, United States)
  Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying