
6 sources covering
Scion is back and is going to sell a kei truck in America
Who's covering it
First reported by Business Insider at · 6 outlets in all
- The VergeToyota’s Scion is back, starting with an American-made, 25-mph kei truckToyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying
- GizmodoToyota Is Bringing Japan’s Cute Kei Pickup Trucks to America. There’s Just One Small CatchThe miniature pickups are coming stateside in 2027.
- Ars TechnicaTrump wanted little Kei trucks for America, Toyota makes it happenDoes this herald the start of a small car revolution, or is it a meaningless distraction?
- New York Times(subscription required)Toyota Plans to Sell a Kei Pickup Truck in the U.S.The automaker plans to sell Americans “Kei” pickup trucks, which are very popular in Japan and with U.S. auto enthusiasts. Even President Trump is a fan.
- Hacker NewsScion is back and is going to sell a kei truck in America
- Business Insider(subscription required)Toyota revives Scion brand to bring America a tiny, slow, low-cost kei truckAmerica has an expensive car problem. Toyota's big bet is to build a Kei truck that's bound to pull on President Donald Trump's heart strings.
